While reading the artical Wine, Women And Wrong? By Amy Rosen, (Canwest News Service November 19, 2009) we actually laughed out loud by the quote “I call my glass of wine at 5 p.m. ‘Mommy’s little helper’.” The article alone is good but the quote took it to the next level. There is something about women and wine that is just undescribable. It is just… well we really can’t put words to it. If you are a woman you know.
The article speaks about the micro-marketing techniques used to catch the eye of women walking through wine racks searching for the perfect bottle to take home. Whether the technique is using visuals to draw them to the label or providing “user friendly” tasting notes, it seems to be working.
Though you didn’t ask for it, we will share our thoughts. Those who have read our posts know we will try anything…no matter the label. However, we do agree that labels can catch the eyes and in some cases speak in an outside voice (every Kindergarten teacher’s worst nightmare).
Here is the thing, we assume that most who buy a wine based on its fun label go in thinking the wine itself is going to be less than stellar, and are pleasantly surprised if the winemaker’s abilities are as good or better than the marketing team’s. That being said, the first thought that crosses our mind is is the winemaker just trying to unload a crap wine with a catchy label. We have no idea. But what is the long term buying power of a label, regardless of quality? Elise’s extended family has been known to host label parties, where each wine must be $10 or less and the label must have some humorous value. The question is, do they ever purchase those wines again after trying them? Moguls such as Yellow Tail and Little Penguin have obviously figured this one out…but what about the others? Are they doomed to sit on the shelf?
Please share some GREAT labels with us and discuss the quality!
